Alana George is a high-level expert, working in Tbwa\Chiat\Day on the position of Senior Director, Data Strategy from 2018. This person has earned professional experience in more than 11 positions at different companies. Alana George went to the Wake Forest University School of Business and received education there from 2005 to 2007. New York, New York is the city, where the professional was known to be situated. This person's phone and email can be accessed through SoftwareOfficial on demand.
Name variants:
Alanna George,
Alannah George,
Allie George,
Lana George
Last updated Jun 27, 2024
Contact Information
Workplace
Senior Director, Data Strategy
New York, NY
Industry
Marketing and Advertising, Advertising Agency Public Relations Services
Colleagues
Work History
Director of Strategy and Analytics
3 Columbus Cir, New York, NY 10019
Lead a team of marketing analysts that provides CRM solutions to clients in the Healthcare industry.
Provide integrated marketing analytic, customer relationship, and measurement solutions...
Jul 2017 — Nov 2018
Manager, Consumer Insights
7 Times Sq, New York, NY 10036
Collaborated with executive management to design and develop a C-level dashboard, which measures the lifetime value of customers of various client segments each month.
Provide strategic di...
Nov 2014 — Jul 2017
Senior Marketing Manager
200 south 108Th Avenue Cir, Omaha, NE 68164
Responsible for the management of campaign level analytics supporting marketing efforts in asset consolidation, product cross-sell and adoption, and building client engagement across all cli...
Feb 2011 — Aug 2014
Associate Director, Marketing Analytics
9601 Mcallister Fwy SUITE 610, San Antonio, TX 78216
Oversaw team of SAS analysts to support marketing campaign list extraction, reporting and analytics.
Managed all analytical projects such as demographic appends, customer segmentation, mod...
Apr 2010 — Oct 2010
Manager, Strategic Planning
933 Macarthur Blvd, Mahwah, NJ 07430
Work with SVP of strategy to manage the creation of a new brand (Loop18).
Jul 2009 — Apr 2010
Manager, Database Analytics
Working manager utilizing project management and SAS, SQL skills.
Jun 2008 — Jul 2009
Client Information Analyst
200 west 2Nd St, Winston Salem, NC 27101
SAS/SQL Programmer utilizing project management skills to assist in a database build.
Sep 2005 — Jun 2008
Marketing Analyst
P/O Box 69, Fort Mill, SC
Collaborated with clients (Lowes and Target) to develop data-driven marketing and targeting strategies. Supported marketing analysis needs by creating ad hoc reporting, database querying, da...
Mar 2003 — Aug 2005
Data Mining and Marketing Analyst
420 Montgomery St, San Francisco, CA 94129
Worked with Senior Management as key analysis resource on time-sensitive projects to implement new initiatives that were in line with the acquisition and attrition strategies. Produced month...
Dec 1999 — Feb 2003
Marketing Systems Analyst
Increased the efficiency and reduced processing time by thirteen hours for a UNIX SAS program that determined the distance of the assigned branch and the three closest branches. This process...
Feb 1997 — Nov 1999
Education
2005 — 2007
1995 — 1997
Occupations
Executive
Senior Director
Director
Analysts
Senior Manager
Operations Manager
Skills
Analytics
Segmentation
Strategy
Marketing Strategy
Crm
Direct Marketing
Market Analysis
Marketing
Data Analysis
Strategic Planning
Sas
Database Marketing
Data Mining
Business Strategy
Marketing Analytics
Email Marketing
Digital Marketing
Customer Relationship Management
Sql
Web Analytics
Integrated Marketing
Competitive Analysis
Customer Analysis
Multi Channel Marketing
Omniture
Campaign Management
Event Management
Lead Generation