Aakanksha Sharma is a high-level expert, who works in Hudson's Bay Company main office of which is in 4. as a Manager, Return on Marketing Investment since 2019. Aakanksha Sharma has earned professional experience in more than 11 positions at various companies. Aakanksha Sharma went to the Fordham University and got education from 2013 to 2014. Washington, DC is the city, where this person was known to settle. This person's contacts are easily accessed through this website on demand.
Name variants:
Aakanksha Sharma
Last updated May 02, 2024
Contact Information
Last Update
Jul 12, 2022
Email
sh**@gmail.com, sh**@gmail.com, as**@meritdirect.com
Location
Washington, DC
Company
Hudson's Bay Company
Workplace
Manager, Return on Marketing Investment
Work History
Manager, Return on Marketing Investment
225 Liberty St, New York, NY 10006
from Jun 2019
Senior Marketing Science Analyst
360 Lexington Ave, New York, NY 10017
Used statistical modeling tools to build marketing mix models for multiple CPG/ Retail clients to measure marketing ROI and understand drivers of sales
Provided revenue optimization opport...
Jan 2016 — Jul 2017
Analyst - Marketing
2 International Dr, Rye Brook, NY 10573
Developed multiple customer/prospect segmentation and revenue forecasting models using statistical tools like SAP Infinite Insight for focused direct marketing and telemarketing efforts
Si...
Mar 2014 — Dec 2015
Mba Consulting Project Lead
24 west 40Th St, New York, NY 10018
Analyzed transactional & macro-economic variables to forecast revenue using linear regression and back-testing.
Lead a team of four students for weekly presentation of analysis, forecastin...
Jan 2014 — Apr 2014
Executive
Increased ROI by 153% by developing and executing prime time branded content program on national Indian channel to increase audience involvement with brand and significant increase in key b...
May 2008 — Sep 2009
Intern
PR Coordinator for leading national broadcast networks and other brands
Continued to assist the PR Executive (part time) post completion of the internship
Oct 2007 — Nov 2007
Public Relations Intern
Undertook web content analysis for clients like Westin Group of Hotels, Reebok among others as PR Trainee
May 2007 — Jun 2007
Summer Intern
Undertook comparative study of Corporate Social Responsibility activities of SAIL, NTPC, ONGC, IOC and TISCO
Apr 2007 — Jun 2007
Education
2013 — 2014
2006 — 2008
MBA in Communication Management
Pune, Maharashtra
2006 — 2008
2003 — 2006
Occupations
Executive
Manager
Marketer
Advertising Professional
Operations Manager
Advertising Sales Agent
Skills
Market Research
Digital Media
Integrated Marketing
Marketing Strategy
Data Analysis
Analytics
Marketing Communications
Marketing Research
Customer Insight
Analysis
Spss
Strategic Planning
Competitive Analysis
Media Strategy
Television
Market Analysis
Microsoft Excel
Regression Analysis
Media Planning
Online Advertising
Segmentation
Consumer Behaviour
Sql
Powerpoint
Marketing Analytics
Public Relations
Segmen
Statistics
Marketing Mix Modeling
Direct Marketing
Advertising
Media Analysis
Marketing Mix
Microsoft Office
Management
Digital Marketing
competition tracking
data analysis
target audience research
targeted media planning
FAQs about Aakanksha Sharma
What's the profession of Aakanksha Sharma?
This professional's job is Manager, Return on Marketing Investment
What jobs is Aakanksha Sharma a professional at?
The expert is proficient at such jobs as Executive and Manager.
Where does Aakanksha Sharma live?
The professional currently lives in Washington, DC.
Does Aakanksha Sharma have the email address?
sh**@gmail.com and sh**@gmail.com is Aakanksha Sharma's email address.
Where did Aakanksha Sharma work?
The expert worked at Hudson's Bay Company, Groupm.
What education does Aakanksha Sharma have?
Aakanksha studied at the Fordham University from 2013 to 2014.
Are there any special awards Aakanksha Sharma received?
Aakanksha received awards and these awards are: Ponds Age Miracle Salaam-E-Ishq (Branded content program) won recognized Indian media awards, 2009.
What is professional industry that Aakanksha Sharma is connected to?
Aakanksha Sharma works in Marketing And Advertising industry.