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eBooks : The Entrepreneur's Guide to Advertising
 

The Entrepreneur's Guide to Advertising
Praeger | 2009 | ISBN: 0313365822 | 122 pages | PDF | 11 MB


Geared to the fast-changing media world of the 21st century, The Entrepreneur's Guide to Advertising was written to offer both basic advertising concepts and advanced, state-of-the-art information about the new advertising environment. In its pages, two expert authors walk the entrepreneur through each and every stage necessary to create an integrated and synergistic advertising and marketing communications program.
 
 
 
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